Role Overview
- Company: Regenesys Education
- Position: Chief Marketing Officer
- Reporting to: Chief Executive Officer
Role Purpose
The Chief Marketing Officer is a commercially driven executive responsible for spearheading the global marketing strategy, brand growth, and public profile of Regenesys Education. Capitalising on our robust digital ecosystem and expansive global reach, the CMO acts as the primary engine for organic digital lead generation and revenue growth.
This role demands an elite brand storyteller who can architect world-class organic marketing engines, inbound strategies, and high-velocity PR.
Key Performance Areas (KPAs)
- Inbound Strategy & Pipeline Optimization
- Organic Acquisition: Drive global student enrolment through advanced organic SEO, structured inbound funnels, and referral networks.
- Pipeline Governance: Oversee organic pipeline efficiency, utilising analytics to trace web traffic and content engagement directly to revenue and enrolment outcomes.
- MarTech(Marketing Technology) Integration: Optimise CRM and Marketing Automation infrastructure to systematically nurture and convert organic leads.
2. Multimedia Production & Asset Management
- Content Leadership: Direct the internal creative team to produce high-volume, brand-aligned digital content across multi-platform networks.
- Broadcast & Podcast Production: Oversee the multimedia division to deliver premium corporate podcasts, video assets, and masterclasses that serve as primary lead-generation drivers.
3. Public Relations & Earned Media Capital
- Media Network Cultivation: Build and leverage an extensive network of top-tier journalists, editors, and media houses globally to secure high-value organic editorial coverage and prime broadcast features, entirely bypassing traditional paid advertising or sponsored TV slots.
- Thought Leadership Engine: Position Regenesys executive leadership, academic deans, and distinguished faculty as go-to industry commentators on
global economic, business, and educational trends through proactive commentary placement.
- Press Office Architecture: Establish a rapid-response internal press office capable of turning institutional milestones, research papers, and school launches into major national and international news stories.
4. Brand Reputation Management & Crisis Communications
- Proactive Reputation Safeguarding: Formulate and execute robust
corporate crisis communication blueprints to actively protect the institution’s brand integrity across all digital and traditional platforms.
- Social Listening & Sentiment Analysis: Implement advanced digital listening tools to monitor real-time public sentiment, identifying and neutralizing potential brand risks or negative narratives before they
- Regulatory & Academic Alignment: Partner closely with the executive compliance teams to ensure all public communications strictly uphold the prestigious accreditation, legal compliance, and ethical standards of the
5. Experiential Marketing & Events
- Event Management: Deliver flawless executive oversight for major institutional events, high-profile launches, and large-scale, emotionally resonant Graduation Ceremonies.
6. Leadership, Culture & Exco Collaboration
- Mentoring Dynamic Talent: Lead, inspire, and manage an innovative and creative team.
- C-Suite Advisory: Act as a strategic business partner to the CEO and Exco, translating complex organic reach metrics, PR indices, and consumer trends into clear, actionable business opportunities.
Minimum Requirements Qualifications
- Required: Bachelor’s Degree in Marketing, Journalism, Media Studies, Communications, or a related commercial field.
- Advantageous: Master’s Degree (MBA or MCom).
Experience
- Minimum of 10 years marketing and communications experience, with at least 5 years in an executive or senior leadership role.
- Proven, successful track record working within a fast-paced Creative/Digital Agency, coupled with heavy commercial inbound marketing and corporate PR experience.
- Demonstrated success scaling a brand’s digital footprint and lead acquisition channels purely through organic growth, viral content engineering, complex SEO architecture, and earned public relations placement.
- Experience in EdTech, high-volume e-commerce, media, or fast-moving digital service industries with an emphasis on inbound marketing is highly