{"id":163486,"date":"2025-06-20T11:50:13","date_gmt":"2025-06-20T06:20:13","guid":{"rendered":"https:\/\/www.regenesys.net\/reginsights\/?p=163486"},"modified":"2025-11-06T19:03:50","modified_gmt":"2025-11-06T13:33:50","slug":"regenesys-higher-certificate-in-business-management-july-intake","status":"publish","type":"post","link":"https:\/\/www.regenesys.net\/reginsights\/regenesys-higher-certificate-in-business-management-july-intake","title":{"rendered":"Regenesys Higher Certificate In Business Management 2025 July Intake: What You Study and Where It Can Take You"},"content":{"rendered":"\n<p>In South Africa&#8217;s dynamic and increasingly digitised economy, formal business education can significantly boost employability and career growth. The Regenesys Higher Certificate in Business Management offers an accessible, recognised route into the corporate world. Whether you are a matriculant planning your next steps or a working professional looking to upskill, this qualification is designed to provide foundational knowledge in the functional areas of business. The certificate is highly relevant in today\u2019s competitive job market, where practical skills and theoretical understanding of business operations are in high demand. With flexible online study options and a student-centric learning approach, Regenesys makes it easier than ever to pursue business education.<\/p>\n\n\n\n<p>In this article, we will cover why this qualification is worth considering, what you will study, the higher certificate in business management requirements, job opportunities, and how to apply for the Regenesys Higher Certificate in Business Management 2025 July intake.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a85726956e5a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a85726956e5a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.regenesys.net\/reginsights\/regenesys-higher-certificate-in-business-management-july-intake\/#Why_Choose_the_Regenesys_Higher_Certificate_in_Business_Management\" >Why Choose the Regenesys Higher Certificate in Business Management?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.regenesys.net\/reginsights\/regenesys-higher-certificate-in-business-management-july-intake\/#HCBM_Programme_Structure_%E2%80%93_What_You_Will_Learn\" >HCBM Programme Structure \u2013 What You Will Learn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.regenesys.net\/reginsights\/regenesys-higher-certificate-in-business-management-july-intake\/#Higher_Certificate_in_Business_Management_Requirements\" >Higher Certificate in Business Management Requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.regenesys.net\/reginsights\/regenesys-higher-certificate-in-business-management-july-intake\/#Career_Pathways_%E2%80%93_Higher_Certificate_in_Business_Management_Jobs\" >Career Pathways \u2013 Higher Certificate in Business Management Jobs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.regenesys.net\/reginsights\/regenesys-higher-certificate-in-business-management-july-intake\/#What_Students_Say_About_the_Regenesys_HCBM\" >What Students Say About the Regenesys HCBM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.regenesys.net\/reginsights\/regenesys-higher-certificate-in-business-management-july-intake\/#How_to_Apply_for_the_Regenesys_Higher_Certificate_in_Business_Management_2025_July_Intake\" >How to Apply for the Regenesys Higher Certificate in Business Management 2025 July Intake<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.regenesys.net\/reginsights\/regenesys-higher-certificate-in-business-management-july-intake\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.regenesys.net\/reginsights\/regenesys-higher-certificate-in-business-management-july-intake\/#Regenesys_Higher_Certificate_In_Business_Management_2025_July_Intake_%E2%80%93_FAQs\" >Regenesys Higher Certificate In Business Management 2025 July Intake &#8211; FAQs<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choose_the_Regenesys_Higher_Certificate_in_Business_Management\"><\/span>Why Choose the Regenesys Higher Certificate in Business Management?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Regenesys Higher Certificate in Business Management 2025 July intake can serve as a launchpad for future academic and professional pursuits. This one-year programme is ideal for those who want to gain core business knowledge, but may not yet meet the criteria for a degree-level programme.<\/p>\n\n\n\n<p>The Regenesys Higher Certificate in Business Management 2025 July intake also lays the foundation for lifelong learning and development.<\/p>\n\n\n\n<p>Here are a few compelling reasons why South Africans choose the Regenesys Higher Certificate in Business Management:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accreditation and Credibility<\/strong>: Regenesys is accredited by the Council on Higher Education (CHE), and its programmes are registered on the National Qualifications Framework (NQF).<\/li>\n\n\n\n<li><strong>Career Advancement<\/strong>: The HCBM provides immediate skills for the workplace and allows graduates to pursue higher qualifications like the Regenesys\u00a0<a href=\"https:\/\/www.regenesys.net\/bachelor-of-business-administration\">BBA<\/a>.<\/li>\n\n\n\n<li><strong>Affordability and Accessibility<\/strong>: The certificate offers a cost-effective entry into higher education with flexible payment options.<\/li>\n\n\n\n<li><strong>Flexibility<\/strong>: Delivered through a flexible learning model, the HCBM can be completed online, making it suitable for both full-time students and working professionals.<\/li>\n\n\n\n<li><strong>Expert Faculty<\/strong>: Industry-experienced educators guide learners through real-world business scenarios and case studies.<\/li>\n<\/ul>\n\n\n\n<p>Read more on&nbsp;<em><strong><a href=\"https:\/\/www.regenesys.net\/reginsights\/defining-the-higher-certificate-in-business-management-hcbm\">Defining the Higher Certificate in Business Management (HCBM)<\/a><\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HCBM_Programme_Structure_%E2%80%93_What_You_Will_Learn\"><\/span>HCBM Programme Structure \u2013 What You Will Learn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The HCBM programme structure is carefully curated to equip students with a balanced mix of theoretical insight and practical business skills. It includes core business disciplines like management, communication, and finance.<\/p>\n\n\n\n<p>The Regenesys Higher Certificate in Business Management 2025 July intake curriculum focuses on areas essential for thriving in today\u2019s business environments. This ensures that students are work-ready and academically prepared for further studies. The HCBM curriculum includes a mix of core and elective modules for a total of 125 credits.<\/p>\n\n\n\n<p>Listed below are the core modules that students will cover when they enrol for the Regenesys Higher Certificate in Business Management 2025 July intake:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fundamentals of Business Management<\/li>\n\n\n\n<li>Fundamentals of Human Resource Management<\/li>\n\n\n\n<li>Fundamentals of Financial Management<\/li>\n\n\n\n<li>Foundational Personal Mastery<\/li>\n\n\n\n<li>Principles of Marketing<\/li>\n<\/ul>\n\n\n\n<p>Read more on&nbsp;<em><strong><a href=\"https:\/\/www.regenesys.net\/reginsights\/the-key-components-of-a-higher-certificate-in-business-management-hcbm\">The Key Components of a Higher Certificate in Business Management (HCBM)<\/a><\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Higher_Certificate_in_Business_Management_Requirements\"><\/span>Higher Certificate in Business Management Requirements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To enrol for the mid-year Regenesys Higher Certificate in Business Management 2025 July intake, prospective students must meet the programme requirements. These ensure that applicants have the foundational skills needed for success in the programme.<\/p>\n\n\n\n<p>To gain admission into this undergraduate programme, applicants must meet the following admission criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Matric with certificate or diploma pass<\/li>\n\n\n\n<li>Competent in Mathematics, English, written and oral communication skills at\u00a0<em><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/National_qualifications_framework\">NQF<\/a><\/strong><\/em>\u00a0Level 4<\/li>\n\n\n\n<li>Basic computer skills, internet connection and relevant IT resources<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Career_Pathways_%E2%80%93_Higher_Certificate_in_Business_Management_Jobs\"><\/span>Career Pathways \u2013 Higher Certificate in Business Management Jobs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Graduates of the Regenesys Higher Certificate in Business Management 2025 July intake are equipped to enter the workforce in various business roles. The qualification opens doors to entry-level and administrative positions across multiple industries, including retail, finance, logistics, and customer service.<\/p>\n\n\n\n<p>Some common Higher Certificate in Business Management jobs that graduates can explore include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Office Manager<\/strong>: Oversees daily administrative operations, manages staff, and ensures efficient workflow within the office environment. This role requires strong organisational and leadership skills.<\/li>\n\n\n\n<li><strong>Customer Relations Officer<\/strong>: Maintains positive relationships with clients by addressing enquiries, resolving complaints, and enhancing customer satisfaction through effective communication.<\/li>\n\n\n\n<li><strong>Accounts Clerk<\/strong>: Assists with financial record-keeping, including data entry, invoice processing, and basic bookkeeping under the supervision of senior accountants.<\/li>\n\n\n\n<li><strong>Office Secretary<\/strong>: Provides administrative support by handling correspondence, scheduling meetings, and maintaining office records to ensure smooth office operations.<\/li>\n<\/ul>\n\n\n\n<p>Read more on&nbsp;<a href=\"https:\/\/www.regenesys.net\/reginsights\/the-job-market-for-graduates-with-a-higher-certificate-in-business-management-hcbm\"><em><strong>T<\/strong><strong>he Job Market for Graduates with a Higher Certificate in Business Management (HCBM)<\/strong><\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Students_Say_About_the_Regenesys_HCBM\"><\/span>What Students Say About the Regenesys HCBM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Feedback from current and former students offers valuable insight into the real impact of this programme. Regenesys learners consistently highlight the supportive learning environment, practical content, and career benefits of the HCBM.<\/p>\n\n\n\n<p>Common points raised by Regenesys students include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accessible Learning<\/strong>: The online platform is easy to use and allows flexibility.<\/li>\n\n\n\n<li><strong>Engaging Lectures<\/strong>: Faculty use interactive methods and real-world examples.<\/li>\n\n\n\n<li><strong>Support Services<\/strong>: Academic and career support are always available.<\/li>\n\n\n\n<li><strong>Confidence Boost<\/strong>: The programme helps build self-confidence and motivation.<\/li>\n<\/ul>\n\n\n\n<p>These testimonial points reflect the practical value and student-first philosophy of Regenesys Business School. The HCBM is not only about academic theory but also personal growth and practical readiness.<\/p>\n\n\n\n<p>This is what a former student has to say about her experience at Regenesys:<\/p>\n\n\n\n<p>\u201cJoining Regenesys has been the best decision of my life. It has not only empowered me but also equipped me with the confidence to step into the boardroom with gusto and chase my goals. Thanks to Regenesys and the incredible support from the amazing staff, my dream career is now within reach.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chatelle Bornhiem<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Apply_for_the_Regenesys_Higher_Certificate_in_Business_Management_2025_July_Intake\"><\/span>How to Apply for the Regenesys Higher Certificate in Business Management 2025 July Intake<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The application process for the Regenesys Higher Certificate in Business Management 2025 July intake is now open. Interested students are encouraged to review the documents and begin the application process before the&nbsp;<strong>30 June 2025<\/strong>&nbsp;deadline.&nbsp;<\/p>\n\n\n\n<p>Early application is recommended due to limited intake availability. Successful applicants will receive confirmation and next steps via email.<\/p>\n\n\n\n<p>To apply:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Visit the\u00a0<em><strong><a href=\"https:\/\/www.regenesys.net\/higher-certificate-in-business-management\">HCBM<\/a><\/strong><\/em>\u00a0programme page<\/li>\n\n\n\n<li>Check programme requirements<\/li>\n\n\n\n<li>Complete the application form<\/li>\n\n\n\n<li>Submit the application fee<\/li>\n\n\n\n<li>Finish the documentation process<\/li>\n\n\n\n<li>Pay tuition fees and enrol<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Regenesys Higher Certificate in Business Management 2025 July intake provides a practical, accessible, and respected route into the business world. It equips students with essential skills and knowledge to succeed in entry-level positions or pursue advanced qualifications. With Regenesys&#8217; industry-recognised accreditation, flexible learning modes, and supportive academic environment, your journey into the world of business starts with confidence.<\/p>\n\n\n\n<p>Take the first step toward a brighter future. Visit the&nbsp;<em><strong><a href=\"https:\/\/www.regenesys.net\/business-school\">Regenesys Business School<\/a><\/strong><\/em>&nbsp;website today to learn more about the programme and to begin your application process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regenesys_Higher_Certificate_In_Business_Management_2025_July_Intake_%E2%80%93_FAQs\"><\/span>Regenesys Higher Certificate In Business Management 2025 July Intake &#8211; FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion  root-eb-accordion-bzq7y\"><div class=\"eb-parent-wrapper eb-parent-eb-accordion-bzq7y \"><div class=\"eb-accordion-container eb-accordion-bzq7y\" data-accordion-type=\"accordion\" data-tab-icon=\"fas fa-angle-right\" data-expanded-icon=\"fas fa-angle-down\" data-transition-duration=\"500\"><div class=\"eb-accordion-inner\">\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-gown5 eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-bzq7y\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-bzq7y\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-bzq7y\"><h3 class=\"eb-accordion-title\">Is the Regenesys Higher Certificate in Business Management accredited?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-bzq7y\"><div class=\"eb-accordion-content\">\n<p>Yes, it is accredited by the Council on Higher Education (CHE) and registered with SAQA.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-4hd4x eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-bzq7y\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-bzq7y\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-bzq7y\"><h3 class=\"eb-accordion-title\">How long is the HCBM programme?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-bzq7y\"><div class=\"eb-accordion-content\">\n<p>The duration is 1 year, with options for online and contact classes.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-vn0hm eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-bzq7y\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-bzq7y\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-bzq7y\"><h3 class=\"eb-accordion-title\">How is the Regenesys HCBM programme structured?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-bzq7y\"><div class=\"eb-accordion-content\">\n<p>The 1-year HCBM programme includes a mix of core and elective modules for a total of 125 credit points.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-vtl9r eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-bzq7y\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-bzq7y\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-bzq7y\"><h3 class=\"eb-accordion-title\">What can I do after completing the HCBM?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-bzq7y\"><div class=\"eb-accordion-content\">\n<p>Graduates can choose to enter the workforce and explore entry-level jobs or enrol for further studies such as a BBA.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-171c4 eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-bzq7y\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-bzq7y\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-bzq7y\"><h3 class=\"eb-accordion-title\">How do I apply for the Regenesys Higher Certificate in Business Management 2025 July intake?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-bzq7y\"><div class=\"eb-accordion-content\">\n<p>Visit the Regenesys website, complete the online application, and submit the required documents before 30 June 2025.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>In South Africa&#8217;s dynamic and increasingly digitised economy, formal business education can significantly boost employability and career growth. The Regenesys Higher Certificate in Business Management offers an accessible, recognised route into the corporate world. Whether you are a matriculant planning your next steps or a working professional looking to upskill, this qualification is designed to<\/p>\n","protected":false},"author":96,"featured_media":174808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1206],"tags":[],"country":[],"class_list":{"0":"post-163486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-higher-certificate-in-business-management"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regenesys Higher Certificate in Business Management 2025 July Intake<\/title>\n<meta name=\"description\" content=\"Regenesys Higher Certificate in Business Management 2025 July intake: Know about 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