{"id":161143,"date":"2024-12-17T16:14:12","date_gmt":"2024-12-17T10:44:12","guid":{"rendered":"https:\/\/www.regenesys.net\/reginsights\/?p=161143"},"modified":"2025-11-17T00:36:57","modified_gmt":"2025-11-16T19:06:57","slug":"what-does-a-marketing-manager-do","status":"publish","type":"post","link":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do","title":{"rendered":"What Does A Marketing Manager Do? Understanding Their Responsibilities and Skills"},"content":{"rendered":"\n<p>A marketing manager is a professional who oversees strategies to connect businesses with customers and promote products or services. They are essential for helping businesses build strong customer relationships and achieve marketing goals. They work for marketing agencies handling multiple brands or for companies managing in-house marketing teams. This role combines creativity and data analysis, allowing professionals to design campaigns that make an impact and deliver results. If you wish to work on creative ideas and lead a team, a career in marketing management could be a great fit.<\/p>\n\n\n\n<p>In this article, we will explore the question what does a marketing manager do? We will also look at their main responsibilities, the skills they need, their daily tasks, and how to pursue this fulfilling career path.&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a0a120d3aaa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a0a120d3aaa\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\/#What_are_the_Key_Responsibilities_of_a_Marketing_Manager\" >What are the Key Responsibilities of a Marketing Manager?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\/#Skills_Required_for_a_Marketing_Manager\" >Skills Required for a Marketing Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\/#Daily_Activities_of_a_Marketing_Manager\" >Daily Activities of a Marketing Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\/#Marketing_Managers_Role_in_Modern_Businesses\" >Marketing Manager\u2019s Role in Modern Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\/#How_to_Become_a_Marketing_Manager\" >How to Become a Marketing Manager?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\/#Why_Marketing_Managers_Are_Crucial_in_South_Africa\" >Why Marketing Managers Are Crucial in South Africa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\/#What_Does_A_Marketing_Manager_Do_FAQs\" >What Does A Marketing Manager Do? FAQs<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Key_Responsibilities_of_a_Marketing_Manager\"><\/span>What are the Key Responsibilities of a Marketing Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A marketing manager helps businesses connect with customers and promote their products or services. This role requires a mix of creative thinking, leadership, and data analysis to ensure marketing efforts achieve the company\u2019s goals. So, as we explore what does a marketing manager do, let us understand their responsibilities.&nbsp;<\/p>\n\n\n\n<p>Here are the main responsibilities of a marketing manager:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Planning:&nbsp;<\/strong>Marketing managers create detailed plans to guide a company\u2019s marketing efforts. These plans are designed to meet business goals and improve the company\u2019s overall performance.<\/li>\n\n\n\n<li><strong>Market Research:&nbsp;<\/strong>They study market trends, customer preferences, and competitor activities to find opportunities. This helps the business grow and stay ahead in the industry.<\/li>\n\n\n\n<li><strong>Campaign Management:&nbsp;<\/strong>Marketing managers oversee the creation and execution of marketing campaigns. They ensure these campaigns run smoothly across platforms such as social media, email, and advertisements.<\/li>\n\n\n\n<li><strong>Brand Management:&nbsp;<\/strong>Another responsibility that highlights&nbsp;<em>what does a marketing manager do<\/em>&nbsp;is ensuring a consistent brand image. Marketing managers ensure all materials align with the company\u2019s identity and message.<\/li>\n\n\n\n<li><strong>Team Leadership:&nbsp;<\/strong>They manage and guide a team of marketing professionals, such as designers, copywriters, and social media experts, to deliver successful campaigns.<\/li>\n\n\n\n<li><strong>Budget Management:&nbsp;<\/strong>Marketing managers are responsible for allocating budgets wisely, ensuring campaigns are cost-effective without compromising quality.<\/li>\n\n\n\n<li><strong>Performance Analysis:&nbsp;<\/strong>One of the responsibilities that shows what does a marketing manager do is tracking campaign performance. Marketing managers use tools like Google Analytics to monitor results and make necessary adjustments for improvement.<\/li>\n<\/ul>\n\n\n\n<p>Understand&nbsp;<a href=\"https:\/\/www.regenesys.net\/reginsights\/what-is-marketing-management\">What Is Marketing Management?<\/a>&nbsp;Here<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.regenesys.net\/lp\/postgraduate-diploma-in-digital-marketing?utm_source=pddm_blog&amp;utm_medium=pddm_banner&amp;utm_campaign=study_pddm_online&amp;utm_content=what-does-a-marketing-manager-do\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"800\" height=\"418\" data-src=\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-1-1.webp\" alt=\"Postgraduate Diploma in Digital Marketing in South Africa\" class=\"wp-image-180050 lazyload\" data-srcset=\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-1-1.webp 800w, https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-1-1-300x157.webp 300w, https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-1-1-150x78.webp 150w, https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-1-1-768x401.webp 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/418;\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skills_Required_for_a_Marketing_Manager\"><\/span>Skills Required for a Marketing Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing managers need a combination of technical expertise, creativity, and leadership skills to succeed in their roles. These skills help them plan campaigns, manage teams, and stay ahead in a competitive industry. Hence, while you understand what does a marketing manager do, you must know the skills they must possess.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Communication:&nbsp;<\/strong>It is crucial to be able to clearly explain your ideas. So, whether you are writing emails, giving presentations, or talking to clients and team members, good communication builds trust and ensures everyone is on the same page.<\/li>\n\n\n\n<li><strong>Creativity:&nbsp;<\/strong>As a marketing manager, you must think of new and exciting ways to attract customers. This involves creating catchy messages, designing eye-catching campaigns, and finding innovative ways to connect with your audience.<\/li>\n\n\n\n<li><strong>Leadership:&nbsp;<\/strong>A strong leader guides their team effectively. As a marketing manager, you must set clear goals, support your team, and encourage collaboration to ensure success.<\/li>\n\n\n\n<li><strong>Technical Proficiency:&nbsp;<\/strong>You must be familiar with using tools like Google Analytics, CRM software, and social media platforms to track results, manage projects, and optimise campaigns. Knowing how to use these tools makes your work more efficient.<\/li>\n\n\n\n<li><strong>Adaptability:&nbsp;<\/strong>Marketing trends and technologies change quickly. You should stay updated on the latest tools and strategies to keep your company ahead of the competition.<\/li>\n\n\n\n<li><strong>Analytical Skills:&nbsp;<\/strong>To make evidence-based decisions, you must understand and work with data. This includes looking at campaign results, studying customer behaviour, and spotting trends to make smart decisions for future campaigns.<\/li>\n<\/ul>\n\n\n\n<p>Explore&nbsp;<a href=\"https:\/\/www.regenesys.net\/reginsights\/data-analytics-and-business-intelligence-insights-for-managers\">Data Analytics And Business Intelligence: Insights for Managers in Data<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Daily_Activities_of_a_Marketing_Manager\"><\/span>Daily Activities of a Marketing Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The role of a marketing manager involves both planning and active involvement in executing strategies. They ensure marketing activities run smoothly, work well with other departments, and help campaigns succeed. So, while we explore what does a marketing manager do, here is a look at their typical day-to-day responsibilities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduct meetings with team members to align on goals and strategies.<\/li>\n\n\n\n<li>Collaborate with sales and product development teams to ensure cohesive efforts.<\/li>\n\n\n\n<li>Monitor and evaluate the performance of ongoing campaigns.<\/li>\n\n\n\n<li>Approve marketing materials, including advertisements, social media posts, and email content.<\/li>\n\n\n\n<li>Research market trends and analyse competitor activities.<\/li>\n\n\n\n<li>Provide tools and resources to support the sales team.<\/li>\n\n\n\n<li>Manage relationships with external agencies and vendors.<\/li>\n\n\n\n<li>Oversee the allocation of budgets to ensure cost-effective strategies.<\/li>\n\n\n\n<li>Offer guidance and mentorship to the marketing team on projects and priorities.<\/li>\n\n\n\n<li>Identify new business opportunities and develop actionable plans to pursue them.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.regenesys.net\/lp\/postgraduate-diploma-in-digital-marketing?utm_source=pddm_blog&amp;utm_medium=pddm_banner&amp;utm_campaign=study_pddm_online&amp;utm_content=what-does-a-marketing-manager-do\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"800\" height=\"418\" data-src=\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-3-.webp\" alt=\"Postgraduate Diploma in Digital Marketing in South Africa\" class=\"wp-image-180051 lazyload\" data-srcset=\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-3-.webp 800w, https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-3--300x157.webp 300w, https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-3--150x78.webp 150w, https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-3--768x401.webp 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/418;\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Managers_Role_in_Modern_Businesses\"><\/span>Marketing Manager\u2019s Role in Modern Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing managers play an important role in helping brands succeed. They go beyond traditional marketing to use new technologies, understand customer needs, and make their brands stand out. Hence, while understanding what does a marketing manager do, let us also explore their roles and responsibilities in modern businesses. The following points will outline how marketing managers contribute to modern businesses:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Digital Marketing Focus<\/strong> <\/h3>\n\n\n\n<p>To reach a larger audience, marketing managers create and manage strategies on digital platforms like social media, websites, and email. They use these tools to connect with consumers in new and creative ways, keeping the brand relevant in the online world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer-Centric Approach<\/strong><\/h3>\n\n\n\n<p>Marketing managers focus on understanding customers&#8217; wants and tailoring marketing efforts to meet those needs. They use data and insights to personalise campaigns, ensuring the message connects with the target audience and builds strong relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Innovation in Branding<\/strong><\/h3>\n\n\n\n<p>To stand out in a crowded market, marketing managers devise fresh and creative ways to promote their brand. They find unique ways to communicate the brand\u2019s identity, helping it capture attention and stay memorable to consumers.<\/p>\n\n\n\n<p>Find out&nbsp;<a href=\"https:\/\/www.regenesys.net\/reginsights\/the-role-of-internships-and-practical-experience-in-pdbm-programmes\">The Role of Internships and Practical Experience in PDBM Programmes&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Become_a_Marketing_Manager\"><\/span>How to Become a Marketing Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Becoming a marketing manager is an exciting career path that combines education, hands-on experience, and continuous learning. So, while you understand what does a marketing manager do, you must know how to become one. Here is a simple guide to help you get started on your journey to this rewarding role:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Educational Path<\/strong><\/h3>\n\n\n\n<p>A qualification like the&nbsp;<a href=\"https:\/\/www.regenesys.net\/postgraduate-diploma-in-business-management\">Postgraduate Diploma in Business Management<\/a>&nbsp;offers advanced marketing, business management, and leadership knowledge. Regenesys provides this programme designed to equip you with the skills needed to handle the complexities of modern marketing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gaining Experience<\/strong><\/h3>\n\n\n\n<p>Start in entry-level marketing positions where you can develop a solid understanding of marketing strategies, customer insights, and industry trends. Hands-on experience in digital marketing and campaign management will help you build the practical skills needed to advance to a managerial role.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Continuous Learning<\/strong><\/h3>\n\n\n\n<p>Engage in continuous learning by attending industry workshops and webinars and earning certifications in new marketing technologies and techniques. This will keep you ahead of the competition and help refine your skills. Thus ensuring you are always prepared for the next challenge in your career.<\/p>\n\n\n\n<p>Also, explore&nbsp;<a href=\"https:\/\/www.regenesys.net\/reginsights\/how-long-does-it-take-to-study-business-management\">How Long Does it Take to Study Business Management?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Marketing_Managers_Are_Crucial_in_South_Africa\"><\/span>Why Marketing Managers Are Crucial in South Africa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing managers are essential for helping businesses succeed in South Africa\u2019s unique and diverse environment. They bring expertise that helps companies connect with customers, adapt to changes, and grow. So, as we understand what does a marketing manager do, let us explore why their role is so important. They are as follows:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Understanding Diverse Markets<\/strong><\/h3>\n\n\n\n<p>South Africa has many different cultures and languages. As a result, marketing managers have to design strategies that speak to these different groups. This ensures that campaigns are meaningful and they connect with the right audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Supporting Local Businesses<\/strong><\/h3>\n\n\n\n<p>Marketing managers help local businesses grow by effectively promoting their products and services. This creates more opportunities for businesses to attract customers, grow, and support the economy in their communities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adapting to Digital Change<\/strong><\/h3>\n\n\n\n<p>With the rise of online shopping and digital platforms in South Africa, businesses must keep up. Marketing managers use digital tools, social media, and e-commerce platforms to reach more customers and improve engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.regenesys.net\/lp\/postgraduate-diploma-in-digital-marketing?utm_source=pddm_blog&amp;utm_medium=pddm_banner&amp;utm_campaign=study_pddm_online&amp;utm_content=what-does-a-marketing-manager-do\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"800\" height=\"418\" data-src=\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-2-.webp\" alt=\"Postgraduate Diploma in Digital Marketing in South Africa\" class=\"wp-image-180054 lazyload\" data-srcset=\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-2-.webp 800w, https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-2--300x157.webp 300w, https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-2--150x78.webp 150w, https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/PGDDM-2--768x401.webp 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/418;\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing managers are key to helping businesses connect with customers and achieve their goals. So, while we understand what does a marketing manager do, you must know that they create campaigns and adapt to changing market trends to ensure businesses stay competitive. The role of marketing managers is especially important in South Africa because of the country\u2019s diverse markets and growing use of digital platforms. By understanding local audiences, supporting businesses, and using digital tools, marketing managers help brands grow and contribute to the economy. So, if you want to become a marketing manager, focus on gaining the right education, building experience, and staying updated with new trends.&nbsp;<\/p>\n\n\n\n<p>Advance your career with&nbsp;<a href=\"https:\/\/www.regenesys.net\/\">Regenesys<\/a>&#8216;s Postgraduate Diploma in Business Management. Gain expertise in marketing and leadership to excel in the competitive business world. Enrol now!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_A_Marketing_Manager_Do_FAQs\"><\/span>What Does A Marketing Manager Do? FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion  root-eb-accordion-t4hgv\"><div class=\"eb-parent-wrapper eb-parent-eb-accordion-t4hgv \"><div class=\"eb-accordion-container eb-accordion-t4hgv\" data-accordion-type=\"accordion\" data-tab-icon=\"fas fa-angle-right\" data-expanded-icon=\"fas fa-angle-down\" data-transition-duration=\"500\"><div class=\"eb-accordion-inner\">\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-m902u eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-t4hgv\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-t4hgv\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-t4hgv\"><h3 class=\"eb-accordion-title\">What does a marketing manager do?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-t4hgv\"><div class=\"eb-accordion-content\">\n<p>A marketing manager develops strategies to promote a company\u2019s products or services. They lead campaigns, analyse market trends, manage teams, and ensure the brand effectively reaches its target audience.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-vlx12 eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-t4hgv\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-t4hgv\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-t4hgv\"><h3 class=\"eb-accordion-title\">How much does a marketing manager earn in South Africa?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-t4hgv\"><div class=\"eb-accordion-content\">\n<p>Marketing managers in South Africa typically earn R471,300 annually, depending on experience, company size, and industry. Salaries can vary significantly based on location and expertise.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-0fnjz eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-t4hgv\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-t4hgv\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-t4hgv\"><h3 class=\"eb-accordion-title\">What is a marketing management course?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-t4hgv\"><div class=\"eb-accordion-content\">\n<p>A marketing management course teaches the fundamentals of marketing, consumer behaviour, branding, digital strategies, and market research. It equips students with the skills needed for effective marketing leadership roles.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-96y5k eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-t4hgv\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-t4hgv\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-t4hgv\"><h3 class=\"eb-accordion-title\">What skills does a marketing manager need?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-t4hgv\"><div class=\"eb-accordion-content\">\n<p>A marketing manager needs strong analytical, communication, creativity, leadership, and technical skills. Proficiency in digital tools and adaptability to trends is also essential for success in the role.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-imms8 eb-accordion-wrapper\" data-clickable=\"false\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-t4hgv\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-t4hgv\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-t4hgv\"><h3 class=\"eb-accordion-title\">How do I become a marketing manager?<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-t4hgv\"><div class=\"eb-accordion-content\">\n<p>To become a marketing manager, you typically need a degree in marketing or business, followed by hands-on experience in marketing roles. Additional certifications or postgraduate studies can also be beneficial.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>A marketing manager is a professional who oversees strategies to connect businesses with customers and promote products or services. They are essential for helping businesses build strong customer relationships and achieve marketing goals. They work for marketing agencies handling multiple brands or for companies managing in-house marketing teams. This role combines creativity and data analysis,<\/p>\n","protected":false},"author":77,"featured_media":161146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1159],"tags":[],"country":[],"class_list":{"0":"post-161143","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-master-of-business-administration-mba"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Does A Marketing Manager Do? Key Skills Needed<\/title>\n<meta name=\"description\" content=\"Learn what a marketing manager does, their responsibilities, skills, daily tasks &amp; how to pursue a successful career in marketing management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does A Marketing Manager Do? Key Skills Needed\" \/>\n<meta property=\"og:description\" content=\"Learn what a marketing manager does, their responsibilities, skills, daily tasks &amp; how to pursue a successful career in marketing management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\" \/>\n<meta property=\"og:site_name\" content=\"RegInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RegenesysBusinessSchool\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-17T10:44:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-16T19:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rena Varghese\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RegenesysB\" \/>\n<meta name=\"twitter:site\" content=\"@RegenesysB\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rena Varghese\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\"},\"author\":{\"name\":\"Rena Varghese\",\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/#\/schema\/person\/477627babfd168691ed72c0aeef42cec\"},\"headline\":\"What Does A Marketing Manager Do? Understanding Their Responsibilities and Skills\",\"datePublished\":\"2024-12-17T10:44:12+00:00\",\"dateModified\":\"2025-11-16T19:06:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\"},\"wordCount\":1723,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg\",\"articleSection\":[\"Master of Business Administration (MBA)\"],\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\",\"url\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\",\"name\":\"What Does A Marketing Manager Do? Key Skills Needed\",\"isPartOf\":{\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg\",\"datePublished\":\"2024-12-17T10:44:12+00:00\",\"dateModified\":\"2025-11-16T19:06:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/#\/schema\/person\/477627babfd168691ed72c0aeef42cec\"},\"description\":\"Learn what a marketing manager does, their responsibilities, skills, daily tasks & how to pursue a successful career in marketing management.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#breadcrumb\"},\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#primaryimage\",\"url\":\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg\",\"contentUrl\":\"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg\",\"width\":950,\"height\":400,\"caption\":\"what does a marketing manager do\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.regenesys.net\/reginsights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Does A Marketing Manager Do? Understanding Their Responsibilities and Skills\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/#website\",\"url\":\"https:\/\/www.regenesys.net\/reginsights\/\",\"name\":\"RegInsights\",\"description\":\"Thought Leadership\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.regenesys.net\/reginsights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-ZA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/#\/schema\/person\/477627babfd168691ed72c0aeef42cec\",\"name\":\"Rena Varghese\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\/\/www.regenesys.net\/reginsights\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/47acef54625df6991fb72dfd22f9b3225a262944929ae804354b00aa572e0a82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/47acef54625df6991fb72dfd22f9b3225a262944929ae804354b00aa572e0a82?s=96&d=mm&r=g\",\"caption\":\"Rena Varghese\"},\"description\":\"Rena has been writing SEO-based content for Edtech platforms, IT sector and other niches. MA in Journalism and Mass Communication, B.A in Journalism, Mass Communication and Video Production. Work Experience: Before joining Regenesys Business School, Ms Rena wrote articles and blogs for the IT and marketing platform websites and did freelancing content work.\",\"url\":\"https:\/\/www.regenesys.net\/reginsights\/author\/renav\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Does A Marketing Manager Do? Key Skills Needed","description":"Learn what a marketing manager does, their responsibilities, skills, daily tasks & how to pursue a successful career in marketing management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do","og_locale":"en_US","og_type":"article","og_title":"What Does A Marketing Manager Do? Key Skills Needed","og_description":"Learn what a marketing manager does, their responsibilities, skills, daily tasks & how to pursue a successful career in marketing management.","og_url":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do","og_site_name":"RegInsights","article_publisher":"https:\/\/www.facebook.com\/RegenesysBusinessSchool\/","article_published_time":"2024-12-17T10:44:12+00:00","article_modified_time":"2025-11-16T19:06:57+00:00","og_image":[{"width":950,"height":400,"url":"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg","type":"image\/jpeg"}],"author":"Rena Varghese","twitter_card":"summary_large_image","twitter_creator":"@RegenesysB","twitter_site":"@RegenesysB","twitter_misc":{"Written by":"Rena Varghese","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#article","isPartOf":{"@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do"},"author":{"name":"Rena Varghese","@id":"https:\/\/www.regenesys.net\/reginsights\/#\/schema\/person\/477627babfd168691ed72c0aeef42cec"},"headline":"What Does A Marketing Manager Do? Understanding Their Responsibilities and Skills","datePublished":"2024-12-17T10:44:12+00:00","dateModified":"2025-11-16T19:06:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do"},"wordCount":1723,"commentCount":0,"image":{"@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#primaryimage"},"thumbnailUrl":"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg","articleSection":["Master of Business Administration (MBA)"],"inLanguage":"en-ZA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do","url":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do","name":"What Does A Marketing Manager Do? Key Skills Needed","isPartOf":{"@id":"https:\/\/www.regenesys.net\/reginsights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#primaryimage"},"image":{"@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#primaryimage"},"thumbnailUrl":"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg","datePublished":"2024-12-17T10:44:12+00:00","dateModified":"2025-11-16T19:06:57+00:00","author":{"@id":"https:\/\/www.regenesys.net\/reginsights\/#\/schema\/person\/477627babfd168691ed72c0aeef42cec"},"description":"Learn what a marketing manager does, their responsibilities, skills, daily tasks & how to pursue a successful career in marketing management.","breadcrumb":{"@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#breadcrumb"},"inLanguage":"en-ZA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do"]}]},{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#primaryimage","url":"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg","contentUrl":"https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg","width":950,"height":400,"caption":"what does a marketing manager do"},{"@type":"BreadcrumbList","@id":"https:\/\/www.regenesys.net\/reginsights\/what-does-a-marketing-manager-do#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.regenesys.net\/reginsights\/"},{"@type":"ListItem","position":2,"name":"What Does A Marketing Manager Do? Understanding Their Responsibilities and Skills"}]},{"@type":"WebSite","@id":"https:\/\/www.regenesys.net\/reginsights\/#website","url":"https:\/\/www.regenesys.net\/reginsights\/","name":"RegInsights","description":"Thought Leadership","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.regenesys.net\/reginsights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-ZA"},{"@type":"Person","@id":"https:\/\/www.regenesys.net\/reginsights\/#\/schema\/person\/477627babfd168691ed72c0aeef42cec","name":"Rena Varghese","image":{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/www.regenesys.net\/reginsights\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/47acef54625df6991fb72dfd22f9b3225a262944929ae804354b00aa572e0a82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/47acef54625df6991fb72dfd22f9b3225a262944929ae804354b00aa572e0a82?s=96&d=mm&r=g","caption":"Rena Varghese"},"description":"Rena has been writing SEO-based content for Edtech platforms, IT sector and other niches. MA in Journalism and Mass Communication, B.A in Journalism, Mass Communication and Video Production. Work Experience: Before joining Regenesys Business School, Ms Rena wrote articles and blogs for the IT and marketing platform websites and did freelancing content work.","url":"https:\/\/www.regenesys.net\/reginsights\/author\/renav"}]}},"rttpg_featured_image_url":{"full":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",950,400,false],"landscape":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",950,400,false],"portraits":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",950,400,false],"thumbnail":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",80,34,false],"medium":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",300,126,false],"large":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",770,324,false],"1536x1536":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",950,400,false],"2048x2048":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",950,400,false],"post-thumbnail":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",270,114,false],"contentberg-main":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",770,324,false],"contentberg-main-full":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",950,400,false],"contentberg-slider-stylish":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",900,379,false],"contentberg-slider-carousel":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",370,156,false],"contentberg-slider-grid-b":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",554,233,false],"contentberg-slider-grid-b-sm":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",306,129,false],"contentberg-slider-bold-sm":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",150,63,false],"contentberg-grid":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",370,156,false],"contentberg-list":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",260,109,false],"contentberg-list-b":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",370,156,false],"contentberg-thumb":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",87,37,false],"contentberg-thumb-alt":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",150,63,false],"gform-image-choice-sm":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",300,126,false],"gform-image-choice-md":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",400,168,false],"gform-image-choice-lg":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",600,253,false],"web-stories-poster-portrait":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",640,269,false],"web-stories-publisher-logo":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",96,40,false],"web-stories-thumbnail":["https:\/\/www.regenesys.net\/reginsights\/wp-content\/uploads\/2024\/12\/25-nov-What-Does-A-Marketing-Manager-Do-Understanding-Key-Responsibilities-and-Skills.jpg",150,63,false]},"rttpg_author":{"display_name":"Rena Varghese","author_link":"https:\/\/www.regenesys.net\/reginsights\/author\/renav"},"rttpg_comment":2,"rttpg_category":"<a href=\"https:\/\/www.regenesys.net\/reginsights\/category\/master-of-business-administration-mba\" rel=\"category tag\">Master of Business Administration (MBA)<\/a>","rttpg_excerpt":"A marketing manager is a professional who oversees strategies to connect businesses with customers and promote products or services. They are essential for helping businesses build strong customer relationships and achieve marketing goals. They work for marketing agencies handling multiple brands or for companies managing in-house marketing teams. This role combines creativity and data analysis,","_links":{"self":[{"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/posts\/161143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/comments?post=161143"}],"version-history":[{"count":0,"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/posts\/161143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/media\/161146"}],"wp:attachment":[{"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/media?parent=161143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/categories?post=161143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/tags?post=161143"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.regenesys.net\/reginsights\/wp-json\/wp\/v2\/country?post=161143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}